Santa, I need this Letterpress Kit

I first saw this on the movie for Handmade Nation, and didn't know what it was. Its a letterpress and it looks like a lot of fun look at all the options for pressing stuff.

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Custom Advertising

Check out this magazine ad in my Real Simple magazine; it has a little personal note just for me. In the left-hand corner it writes," Dear Real Simple reader, relieve (and help prevent) dry, irritated skin this winter with Curil. Sensitive skin remedy lotion." Do you see that the text is a little smudged, that's because its a second printing on the advertisement. I need to know more about this, I haven't seen this before inside a magazine. How is this done?

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