Cranium WOW: What Co has to say about it,
"Cranium Inc. wanted to re-package their flagship game as part of an effort to differentiate between adult and children’s games. We crafted the quirky personality of the game by using wiseacre copy, double-entendres and a little touch of existentialism. Gary Baseman’s original four characters were given detailed life stories. The outside of the box is wrapped in copy taunting the consumer to play."
Saturday Night Live: The Game What Co has to say about it per The Dieline,
"Our goal was to capture the raw immediacy of SNL's writing process and live performances, which we achieved through hand-drawn illustrations of legendary characters and catchphrases. The package also communicates the fun of playing the game itself, which combines trivia, improv, and quick-fire team play."