Check out this magazine ad in my Real Simple magazine; it has a little personal note just for me. In the left-hand corner it writes," Dear Real Simple reader, relieve (and help prevent) dry, irritated skin this winter with Curil. Sensitive skin remedy lotion." Do you see that the text is a little smudged, that's because its a second printing on the advertisement. I need to know more about this, I haven't seen this before inside a magazine. How is this done?