Tuesday, October 22, 2013

Beak & Skiff Apple Farms

Living is Syracuse we have a tradition each fall to travel down to Lafayette, NY and go apple picking. But this year our apple farm looked drastically different. They redesigned the whole thing, I mean everything. Beak and Skiff got new branding, a new building, and even new parking layout; and it was genius!

The new barn; cafe is on the right, bar is on the left.

Looking back, the farm was so congested people were always standing in long lines waiting to get around the shop or get to the apple fritter stand. Beak and Skiff took everything into consideration and refined. They put the play area in the orchard, they moved every display in the store and made room for not only walking but for a relaxed shopping experience. And the biggest change, building a new barn that held a foyer like connection between a cafe and the apple "bar" where they sell glasses of their hard ciders, spirits, and wines on tap.

Inside the bar distressed crates create that 100 year feel.

Beak and Skiff was founded in 1911 by Andrew Beak & George Skiff and their 100 year anniversary was their inspiration for the new branding of spirits, which currently consists of vodka and gin, as well as various flavored ciders. The agency behind the new branding is Intwine Marketing, a San Francisco based agency that specializes in wine and spirit industry marketing.

1911 Hard Ciders come is a variety of flavors like blueberry, raspberry, sweet apple, light and crisp, and their classic 1911.

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